From February 5th to 7th, 2025, the global fruit, vegetable, and potato industry will meet in Berlin. 34 Flemish companies and organizations will present themselves at this edition at the joint stand of Flanders’ Agricultural Marketing Board (VLAM). This year, they are making a special effort to stand out.
New Stand Concept
Larger, taller, more yellow, more individual. This is how the new stand concept for Flanders at Fruit Logistica can be summarized:
- Larger: The joint Flemish stand in Hall 27 – Stand A 50 is about 730 m², significantly larger than in the past.
- Taller: With a height of about six meters, the new stand clearly surpasses the previous stand height. Special eye-catching features ensure greater visibility at the fair.
- More yellow: The heart of the Belgian fruit, vegetable, and potato industry lies in Flanders, whose flag features a lion emblem on a yellow background. The symbolic yellow colour of Flanders is omnipresent in the new stand design.
- More individual: The new concept provides a framework, but exhibitors have the freedom to dress their stands individually.
The Flandria product show also gets a new look this year. Instead of a traditional presentation in vegetable crates, the VLAM team opts for an elegant display of the product portfolio under glass. This way, the product itself, as well as its high quality and wide assortment, are highlighted.
The Who’s Who of Flanders will present themselves in Hall 27 – Stand A 50
Fruit Logistica has long been a fixed part of the Belgian players’ calendar. This year, three companies will make their debut in Berlin: Elite Fresh Trade, Van Lier, and Deroose Plants. The companies Wouters Fruit and Devos Group will now work together and present themselves for the first time as Devos-Wouters on the Berlin stage.
Exhibitors at a glance:
Fresh fruit and vegetables
Bel'Export, Belgian Fruit Valley BFV, Bosporus, BP Fruitcraft, Calsa, De Plecker-Lauwers, Demargro, Devleeschouwer (DVL), Devos-Wouters, Dries Sebrechts Fruit (DSF), Elite Fresh Trade, Frans Michiels Belgium (FMB), Fresh Fruit Service (FFS), GEMEX, Group A. De Witte, Nicolaï Fruit, Orca, Rotom, Special Fruit, Van Lier, Vergro, and VHM Fruit Trade.
Additionally, the three LAVA auction organizations – BelOrta, Coöperatie Hoogstraten, and REO Veiling – will also present themselves. For more information: www.flandersfruitsandvegetables.com
Potatoes
De Aardappelhoeve, Pomuni, RTL Patat, and Warnez. For more information: www.flanderspotatoes.com
Fruit trees
ABCz, Carolus Trees, Decock Plants, Deroose Plants, and Zouk. For more information: www.flandersplants.com
In addition to representatives from Flanders’ Agricultural Marketing Board (VLAM), the organizations Fresh Trade Belgium, the LAVA auction umbrella, and the association of Belgian horticultural cooperatives (VBT) will be available to answer visitors' questions.
Get-together
To conclude the first intense day of the fair on February 5th, 2025, VLAM and the Flemish exhibitors invite their clients to an informal get-together with freshly tapped Belgian beer and delicious finger food in a relaxed afterwork atmosphere. The VLAM lounge will be open until 9:00 PM.